It's not always easy to spot con artists. They're smart, extremely persuasive, and aggressive. They invade your home by telephone and mail, advertise in well-known newspapers and magazines, and come to your door.

Most people think they're too smart to fall for a scam. But con artists rob all kinds of people - from investment counselors and doctors to teenagers and elderly widows - of billions of dollars every year.

Just remember.. If it sounds too good to be true, it probably is.